The Archive

Every article we've written to help you navigate the predatory world of search engine optimization.

How Much Should You Pay for SEO?

SEO is a project, not a subscription. Learn why monthly fees are usually just a parasitic tax on your business.

2026-05-23 • 3 min readNew

SEO for the AI Age

How to adapt your digital presence for the world of generative search.

2026-05-15 • 2 min readNew

LLMO vs SEO in 2026

Why optimizing for AI models might be more important than Google rankings.

2026-05-12 • 2 min readNew

What is LLM Optimization?

The new frontier of being found by ChatGPT, Gemini, and Claude.

2026-05-10 • 2 min readNew

SEO Pricing Framework

Stop looking for a fixed price list. Learn how variables like scale, complexity, and market reality determine the fair value of SEO work.

2026-05-07 • 2 min readNew

Why You Should SEO

The legitimate reasons why visibility still matters for your business.

2026-05-03 • 2 min read

SEO in 2026

Do you still need to optimize for Google in the age of AI?

2026-04-30 • 2 min read

Is SEO Really a Scam?

A balanced look at when SEO is a scam and when it is a necessity.

2026-04-27 • 2 min read

The Technical Boogeyman

SEO jargon is designed to confuse you. Most of it is automated now.

2026-04-24 • 2 min read

Local SEO Extortion

Google Business Profile is free. Don't pay for 'verification' calls.

2026-04-22 • 2 min read

The Monthly Retainer Mystery

What exactly are they doing in month six? Probably nothing.

2026-04-18 • 2 min read

The Vanity Metric Trap

Traffic growth is meaningless if it doesn't lead to real business growth.

2026-04-15 • 2 min read

The Backlink Graveyard

How 'link building' packages can actually get your site nuked by Google.

2026-04-12 • 2 min read

The 50-Page Audit Lie

Why massive PDF audits are usually 90% fluff and 100% distraction.

2026-04-10 • 2 min read

The Content Myth

AI content is saturating the web. Here's how to stay relevant.

2026-04-06 • 2 min read

Agency Red Flags

If they promise 'Rank 1 on Google', run the other way.

2026-04-04 • 2 min read

The 14kb Rule

Why your website needs to be small to rank high and load instantly.

2026-04-01 • 2 min read